2D & 3D Animation
Visual Effects

At Lifted Media we specialize in creating cutting – edge 3D animation, a powerful tool that can elevate your marketing
strategies and give your brand a competitive edge.

3D animation refers to the art of creating and manipulating characters or objects in a three – dimensional space within a digital environment. This method, unlike traditional 2D animation, offers a higher level of depth and detail, enabling us to design immersive, engaging, and realistic content.

Green Screen
Compositing

3D Creature
Animation

CGI
Transformation

Product
Animation

Why consider 3D animation for your business?

Unlimited Creativity

3D animation offers unmatched versatility. We can create a myriad of effects, characters, and environments that might not be feasible or budget-friendly with live-action footage, ensuring your brand truly stands out.

Simplifying Complex Concepts

3D animation excels in breaking down intricate ideas into visuals that are easy to comprehend. Especially beneficial for tech companies, healthcare providers, or engineering firms, our 3D animation services facilitate effective communication of complex products or services to your audience.

Brand Enhancement

Our tailored 3D animations can encapsulate your brand’s unique colors, aesthetics, and values, enhancing brand awareness and driving customer engagement.

Cost-Efficient

While 3D animation requires an initial investment, it can prove more economical over time compared to live-action videos. Changes can be made, and models reused, without incurring the costs of organizing new shoots.

Emotional Connection

Expertly crafted 3D animations can spark emotions and forge meaningful connections with your audience, enhancing brand recall and favorability.

As a leading 3D animation company, Lifted Media is poised to bring your brand to life, offering a distinctive and memorable way to convey your message and engage your target audience. Reach out to us today to learn more about how our 3D animation services can benefit your business.

The LIFTED Process

Step

01

Pre-Production

Pre-Production

The VFX and CGI process starts with a pre-production meeting, where the client, directors, and VFX supervisors plan the visual effects needed for the project. Storyboarding and concept art are created to visualize the scenes.

Step

02

3D Setup

3D Set-Up

This meticulous phase involves acquiring models of the objects for 3D rendering. We prepare everything—lighting, texturing, environment creation, and storyboarding—to give you a glimpse of the final product.

Step

03

Animatic Review

Animatic Review

We create a drating of the animation for your review, ensuring every detail aligns with your vision.

Step

04

Production

Production

A VFX supervisor ensures scenes are shot in a way that allows for seamless integration of visual effects in post-production. This includes overseeing the use of green screens, motion capture suits, and other techniques.

Step

05

Post Production

Post Production

The heart of the VFX and CGI process lies in post-production. This stage involves several specialized roles:
  • Rotoscoping Artists: They trace over live-action movement frame by frame for use in a new scene.
  • Match move Artists: They ensure the virtual camera used in CGI sequences matches the live-action footage.
  • Modeling Artists: They create 3D models of characters and objects.
  • Texture Artists: They create the surface qualities for the 3D models.
  • Rigging Artists: They create the skeleton that allows a 3D model to move realistically.
  • Animation Artists: They bring the 3D models to life by creating their movements and expressions.
  • Lighting Artists: They create the lighting that makes the CGI integrate seamlessly with the live-action footage.
  • FX Artists: They create elements such as fire, smoke, water, and explosions.
  • Mate Painters: They create digital paintings for backgrounds and environments.
  • Compositors: They bring all the elements together and make sure they all look like they are part of the same scene.
  • Render Wranglers: They manage the ‘render farm’ – the bank of computers that processes and outputs the final film.

Step

06

Delivery

Delivery

The VFX and CGI process concludes with a final review and delivery. The director and VFX supervisor review the final product, and once approved, the film is delivered for distribution.

Each stage of the VFX and CGI process requires a high level of skill and creativity. The collaboration of all the artists involved is what makes the final product possible. Explore our website to learn more about the fascinating world of VFX and CGI.